Welcome, Dreamer! Rosevillebeauty.com Launches!
My favorite Walnut Creek hair dresser is starting to build business in her new hometown. While she will still be seeing clients at Salon Non-Fiction, she is opening her schedule in the Roseville area.
Moving is hard, especially when you're responsible for getting your own clients in the door. Thankfully there is no rush for Rachel to build up new clients, but none the less I wanted to help her get started with a bang of confetti to celebrate this new adventure!
ROSEVILLEBEAUTY is up and running. Not only is it mobile friendly with a responsive design, but it's actually built with the intention of mobile visitors. The most important information is right where you would like to find it, the transitions are smooth and the navigation is "thumb friendly," as I like to call it.
We really lucked out with this domain, a great domain name is a solid foundation for a search engine optimized website. The website has all of the bells and whistles, with fillable forms and an Instagram feed plugin.
But any marketer knows a good website alone doesn't do much good. Finding the platforms that your target audience is on and working on one, or two, platforms at a time is key. Most hairdressers are a team of one. They are the artist, book keeper, scheduler and marketer. It is a lot of weight to hold, but with a plan and a strategy, you can succeed.
The first thing to do when you've chosen what platform you're working on, is to find the influencers. Rachel has a great sense for fashion, trends and people. She found Jamie Dana, a hairstylist and influencer from Orange County. Jamie has some major Insta-fame in her field, so she released an electronic workbook to help other stylist target their own market through Instagram. This workbook is a great starting off point for getting familiar with and developing a strategy for hashtags and target marketing.
While we get to work, go over to her instagram and show her some love. Check back soon for more updates!